Mark Tsigounis

Executive Profile

20⁺ Years building commercial & product marketing programs

Senior commercial strategy and marketing leader with 20+ years across investment advisory, product commercialization, channel growth, and operations. Translates business strategy into go-to-market plans, value propositions, and channel programs that drive revenue and retention. Founder/operator and Navy Supply Corps officer with executive communication, financial literacy, and disciplined execution in regulated, high-accountability environments.

Core Strengths

Marketing Strategy & GTM Planning Sales Enablement Life, Annuity & Retirement Markets Financial & ROI Analysis Product & Channel Commercialization Competitive & Regulatory Awareness Value Proposition Development Team Leadership & Talent Development Executive Stakeholder Alignment Risk, Governance & Operations

Relevant Experience

2017 Present

Founder & President

Hibear — Outdoor & Travel Gear Brand

Lead product and channel marketing strategy from concept through commercialization, owning brand positioning, customer acquisition, ecommerce and marketplace execution, partnerships, operations, and P&L discipline.
Built holistic value proposition for a differentiated, patent-backed product featured on Shark Tank, Outside, and Golf Digest; translated customer insights into messaging, campaigns, sales tools, and partner/retail narratives — recognized with Red Dot and iF World Design Awards.
Manage resource allocation across product development, marketing, supply chain, fulfillment, vendors, and CX; evaluate initiatives through revenue, cost-benefit, ROI, and customer feedback.
Lead cross-functional partners across design, manufacturing, finance, marketing, and operations; set priorities, performance standards, and execution cadence in a lean entrepreneurial environment.

2004 2014

Financial Services Producer & Advisor

E*TRADE · Merrill Lynch · Fidelity · American Express

11 years as producer/advisor across retirement, annuity, insurance, managed account, investment, employer-sponsored plan, and high-net-worth client solutions in regulated financial services environments.
#1 producer in managed account investment sales at E*TRADE; managed $300M high-net-worth client book and earned the Top Financial Consultant Award for advice.
#1 Investment Representative in New England and #6 Retirement Investment Specialist nationally at Fidelity; #1 nationally for asset retention and created a repeatable retention process adopted by retirement consultants.
Built and retained client relationships through seminars, public speaking, needs analysis, asset consolidation, risk discussions, portfolio strategy, and consultative sales.

2011 Present

Lieutenant Commander, Supply Corps

U.S. Navy Reserve

Lead logistics, contracting, fiscal, readiness, and combat-support responsibilities in high-accountability environments; experience with Fleet Logistics Center Det. Djibouti and DCMA Eastern Region Command.
Managed operations for a 300+ member Navy Cargo Handling Battalion; align senior stakeholders, set priorities, mitigate risk, and maintain disciplined execution across diverse teams.

2015 2016

Co-Founder

Morea Brands — Amazon / Marketplace Distribution

Co-founded online premium brand reseller focused on Amazon distribution and Fulfillment by Amazon; developed channel operations, product merchandising, and marketplace processes.

Education

M.S.
Finance

Suffolk University

Sawyer Business School GPA 3.86

B.S.
Bus. Admin.

University of New Hampshire

Peter T. Paul College of Business & Economics